117 - How to Write a Killer Subject Line, With Jay Schwedelson

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.

In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.

You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.

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Twitter: https://twitter.com/worldata

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Timestamps:

0:00 Intro

02:20 Spend Time On The Line

03:43 The Two Things You Need to Know

07:36 Power of Segmentation

09:20 How Much is Too Much

14:15 The Other Trap

18:10 The Marketing Hill I’d Die On

21:13 Trend Spotting

22:58 Use Numbers

26:59 Perfection Is The Enemy Of Progress