Sharmadean Reid founded WAH Nails as a side project in 2009 – now it is a huge global well-known business.
In this episode I chat to Sharmadean about productivity and distraction. She has a brilliant Guardian column called Bossing It where she answers modern work questions.
She wrote two WAH nails books, delivered global pop up nail salons for 100s of brands, created a product line with Walgreen Boots Alliance and was awarded an MBE for services to Beauty.
So now she is building a new way to book beauty online with her new company Beauty Stack.
We talk about what she’d learned from starting businesses. Sharmadean’s also working on a new campaign with NatWest which is all about helping small businesses be the best they can be. A big focus is on helping small businesses do more with less and improve their productivity through the NatWest Productivity Blueprint.
The medium article I reference in the opening section of the interview is called “Growing Up Too Fast — Or Why I Closed WAH Nails Topshop”.
Soundbites I love from this episode:
“Why not write a completely new rule for how we determine success?”
“Create your own pic ‘n’ mix from other people’s successful bios”
“You can’t copy someone else’s path”
“Being productive doesn’t mean being chained your desk the whole time.”
The Success Myth Diaries #5: Tim Clare on Anxiety
The Success Myth Diaries #4: Fiona Arrigo on Spirituality
The Success Myth Diaries: #3 Jeff Hamaoui on Midlife
The Success Myth Diaries #2: Sian Clifford on Fame
The Success Myth Diaries #1: Chelsea Fagan on Money
Lena Dunham (Replay): Dealing With Online Life
Poppy Jamie (Replay): On Being Happy Not Perfect
Greta Gerwig (Replay): On Being A Multi-Hyphenate
Nick Hornby (Replay): Dealing With Rejection
Daisy Buchanan (Replay): When A Job Turns Toxic
Tara Brach (Replay): Trusting Your Goodness
Catherine Gray (Replay): The Power Of Personal Writing
Ian Leslie (Replay): How To Disagree Successfully
Bella Mackie (Replay): On Writing & Jogging
Ava Duvernay (Replay): "Dare To Be Yourself"
Sam Conniff (Replay): How To Deal With Uncertainty
Holly Bourne (Replay): How To Keep Writing
Caitlin Moran (Replay): Middle-age, Marriage and Her New Book
Come and find me on Substack 🗞
Laura Mucha (Replay): On Love & Attachment
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