Intangible Asset Revolution w/ Andrea Eisfeldt

In this episode, Rory welcomes Andrea Eisfeldt, economist, researcher, and finance professor at UCLA Anderson School of Management, to talk about intangible assets. Discover why intangible assets, such as software, R&D, and brand capital, are critical yet overlooked parts of valuing companies. Learn how Andrea's research led to the development of new ETFs that aim to better assess the true value of companies by incorporating intangible assets into the equation. Find out how the shift from tangible to intangible assets has transformed over the decades, and why intangible assets now make up a majority of companies assets in the S&P 500. Get insights on the role of generative AI in enhancing productivity and firm value. Learn about the importance of data and organizational capital in today's economy. Are you curious about how intangible assets can give companies a competitive edge? Do you want to know how generative AI is reshaping industries and occupations? Find out the answers to these questions and more in this Intangible Assets Revolution episode with Andrea Eisfeldt.