Ep 138: Crush BFCM 2021 - Get Sentimental and Unlock Your Brand’s Gifting Persona

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Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director:

We covered:

• Why it's smart to figure out your best promos by testing at Halloween.
• Why unlocking your brand's gifting persona is key for big sales BFCM 2021
• Why "sentimental" is the word for the season
• Why BFCM started a month early last year, and when it begins this year.
• How to maximize the value of your promotions
• Incorporating Scrappy and High End in your diverse creative flow

Listen to the full cast!

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