Are patient influencers a good thing?

A good one this week! Erin Willis, associate professor at the University of Colorado joins us to discuss the increasingly popular use of patient influencers in pharmaceutical marketing. The goal of her research is to explore how message design can influence people's understanding about their health and choices. Also, Jessica Richmond is back with another segment of The Well as she investigates how the past informs the present.

 

Show Notes:

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Takeda, visit bleedingdisorders.com to learn more.

 

Episode and Segment Sponsors: 

CSL Behring, visit HemEvolution.com to learn more about gene therapy, or ProtraitsofProgress.com for a virtual photo exhibition chronicling hemophilia’s history

 

Genentech has local Clinical Education Managers (CEMs) who offer one-on-one support throughout your entire hemophilia journey.

To get in contact with a CEM, visit www.TalkToACEM.com 

 

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