Zillow Leads Don’t Suck: Convert Online Leads with Mercy Lugo-Struthers

In this episode, Chris sits down with Mercy Lugo-Struthers, a top real estate professional and team leader, to break down the secrets to closing online leads and building a thriving real estate business. 

Mercy shares how her team has mastered online lead conversion, particularly through platforms like Zillow Flex, and the mindset and strategies agents need to succeed in today’s market.

Whether you're struggling to turn online leads into sales or looking for ways to improve your real estate business, this episode is packed with actionable advice to help you build a cash machine that fuels long-term wealth.

What You’ll Learn in This Episode:

• The mindset shift needed to convert online leads effectively
• How to differentiate yourself and add value to potential clients
• Strategies for building trust quickly with online buyers
• The importance of follow-up and consistency in lead conversion
• How Mercy trains her team to stay disciplined and accountable
• Common mistakes real estate agents make with online leads – and how to avoid them

Resources Mentioned:

The 5 AM Club by Robin Sharma
Think and Grow Rich by Napoleon Hill
The Pumpkin Plan by Mike Michalowicz

Connect with Mercy:

• Phone: 703-861-6510
• Email: mercy@casalsrealtors.com
• Company Website: Casals Realtors

Hit Chris up:

• Facebook - Chris Craddock Business 
• Instagram - @craddrock

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.