Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on. Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those...
Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on.
Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible.
He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs.
Mentioned In This Episode
Novel Marketing.com (Thomas's website and podcast)
Author Update Show
Tube Buddy (YouTube tool that coaches you)
VidIQ (another tool to help you with YouTube)
Elgato Prompter
Pikzel YouTube Thumbnail Maker
1 of 10 YouTube Thumbnail Maker
Captivate and Buzzsprout Media Hosts with Dynamic Content Capabilities
School of Podcasting - Plan, launch, and grow your podcast
Takeaways:
- Adding YouTube to your podcast can significantly boost audience engagement and visibility.
- Titles and thumbnails are crucial for YouTube success, unlike in traditional podcasting.
- The first 30 seconds of your video need to grab attention or viewers will bounce.
- Using your phone as a camera can yield better results than expensive gear for video.
- A strong opening is key for YouTube; don't dilly-dally with long intros like in podcasts.
- Experimenting with different content formats can lead to surprising audience growth on YouTube.
Did you get value from this show? You can give some of the value back and say thanks.
Mentioned in this episode:
My Live Appearances
I can't wait to meet and hang out with you! Check out my schedule at www.schoolofpodcasting.com/where and if you'd like me to speak at your online or in person event, contact me at www.schoolofpodcasting.com/contact
Where Will I Be?
Question of the Month
This question comes from the AMAZING Steve Stewart from the Podcast Editors Academy (see schoolofpodcasting.com/pea and yes that is my affiliate link) and he wants to know what steps, practices, strategies, etc you are doing to speak better (with less, um, you know, like, you know crutch words). I need your answer by July 25th, 2025. Go to schoolofpodcasting.com/question
Question of the Month
Can You Do Me a Favor? Vote For Me!
This only takes a minute, if you could go to www.podcastawards.com and vote for the School of Podcasting in the education category -it would mean the world to me.
Podcast Awards
Don't Let Your Poor Upbringing Stop Your From Starting Your Podcast
If you grew up attempting to get the attention of your parents, friends, and others but couldn't, podcasting is THE way to get your message out to the WORLD. The School of Podcasting allows you to:
Learn at your own pace
Network with other brilliant podcasters
Get UNLIMITED one-on-one coaching with Dave Jackson
School of Podcasting
