Sprouts Farmers Market produce directors Daniel Spivey and Reyna Graves

We're delighted to have as our guests this episode Daniel Spivey, national director of fruit for Sprouts Farmers Market, and Reyna Graves, national director of veg and floral. Daniel and Reyna discuss topics including seasonal fruit destinations that drove record sales this summer; switching to more segregated merchandising of organic; riding the wave of the cucumber sandwich trend that started with a TikTok video; how they view private label when it comes to produce; the importance of supplier partnerships and innovation; the implications of more online sales for in-store processes; convenience and floral; what their roles entail and how they collaborate; how Sprouts finds and sources items that shoppers can't get anywhere else; their willingness to test new products at all levels of scale; the transition from fall to holiday season; and more. Enjoy!

For more conversations featuring executive perspective, check out this playlist dedicated to conversations with current and former vice presidents of produce, directors of produce, and other executive roles. 

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• Merchandising & Marketing 

• Leadership & Training

• Produce Manager Perspective

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

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The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. 

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