The Nations: from YouTube remixes to modern music radio – founder Andre Benz explains how he tries to meet the needs of young music consumers

Ep. 155: Andre Benz founded The Nations when he was in high school. What began as a Youtube channel uploading dance music remixes has transformed into a media conglomerate with a record label and various genre-focused channels. 

In the latest episode of the Music Ally Focus podcast, he explains the challenges of building a multi-faceted ecosystem that meets the needs of modern music fans, and also creators – and doing it all on top of existing infrastructure in the form of Youtube. 

The Nations' success, he says, hinges on understanding its audience.By fostering a community through comments and replies, he built a loyal fanbase hungry for curated music experiences.

This community-building resonated deeply with Benz. "There's so much power... in replying to comments and making them feel special," he says. This philosophy, he believes, aligns with a shift in music consumption, where tastemakers and algorithms now play a bigger role than traditional gatekeepers.

"It's essentially a modern-day radio station" for a younger generation seeking music that aligns with their tastes, says Benz.

Nations https://nations.io/

Lowly https://lowly.io/about/

Broke: https://www.brokemusic.io/about

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