What does it actually mean to go after your impossible goal? By his own admission, Christopher, founder of Vukoo Nutrition, shouldn't even be here after a near death experience, let alone a be a successful packaged food founder. He was a food industry nubie going into the very competitive bar category AND it was a refrigerated bar, so people weren't even looking for it. Our interview is a deep dive into what it really takes to launch a product into retail and online. We talk about the many failures and what i...
What does it actually mean to go after your impossible goal?
By his own admission, Christopher, founder of Vukoo Nutrition, shouldn't even be here after a near death experience, let alone a be a successful packaged food founder. He was a food industry nubie going into the very competitive bar category AND it was a refrigerated bar, so people weren't even looking for it.
Our interview is a deep dive into what it really takes to launch a product into retail and online. We talk about the many failures and what it takes to be a self-funded successful brand in today's environment.
I will definitely have him back to talk more about his co-packing adventures as well as his inventory and traceability software he is launching soon (https://vukoocpg.app).
Vukoo Facebook
Vukoo Instagram @vukoobar
Vukoo YouTube
Vukoo website: https://vukoo.com
Vukoo CPG help https://vukoocpg.app
Vukoo Variety Pack
Vukoo Logo Mask
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