As this episode of Pod Theory goes live, we are just a few days away from Super Bowl 55 featuring the Tampa Bay Bucs versus the Kansas City Chiefs. It should be a great game and, like always, the spectacle that is the Super Bowl will feature a lavish halftime show and entertaining commercials (at $5.6 MILLION for 30 seconds a clip).There's no question that advertising has changed significantly over the years and the appeal of a Super Bowl advertisement (especially in a year where so many companies were impacted financially by COVID-19)...
As this episode of Pod Theory goes live, we are just a few days away from Super Bowl 55 featuring the Tampa Bay Bucs versus the Kansas City Chiefs. It should be a great game and, like always, the spectacle that is the Super Bowl will feature a lavish halftime show and entertaining commercials (at $5.6 MILLION for 30 seconds a clip).
There's no question that advertising has changed significantly over the years and the appeal of a Super Bowl advertisement (especially in a year where so many companies were impacted financially by COVID-19) with a lofty price tag has definitely decreased. Big brands whose ads were staples of the Super Bowl commercial slots for years will not be advertising this year, and it makes me wonder how many brands will covet this platform in years to come.
In Episode 89 of Pod Theory, I drop some commentary on whether podcast advertisements will ever reach the level of Super Bowl ads. Ads on podcasts reach a much more niche audience at a fraction of the cost. Will we one day see a podcast so big that running an ad on one of its episodes is equivalent to what we see during the BIG game? Only time will tell.
What is your all-time favorite Super Bowl commercial? Connect with me on Twitter and let me know!
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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com
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Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!
Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure
Current Theme Music courtesy of Alex Grohl via pixabay.com
Podcast Theory is A Bombtrack Media Production
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