EP 365 | Introducing Jeff Guignard. New CEO-President of Wine Growers of BC

2025-09-27

Not only is he outspoken and focused, Jeff also spent 10 years in Ottawa. He knows well which doors to knock on or kick down. Jeff has been traveling to the various wine growing regions of BC and learning firsthand the challenges brought by climate and dealing with Crafted in BC wines. We'll talk about the future of specific varietals in BC (Syrah, Riesling, Pinot Noir, Chardonnay and more) Jeff brings comments on "generational opportunities", getting more BC wines on store shelves and all the c...

Not only is he outspoken and focused, Jeff also spent 10 years in Ottawa. He knows well which doors to knock on or kick down.

Jeff has been traveling to the various wine growing regions of BC and learning firsthand the challenges brought by climate and dealing with Crafted in BC wines.

We'll talk about the future of specific varietals in BC (Syrah, Riesling, Pinot Noir, Chardonnay and more)

Jeff brings comments on "generational opportunities", getting more BC wines on store shelves and all the challenges ahead.

He brings strong commentary on Interprovincial shipping and relationships in Alberta.

Also, Jeff reminds us that Wine BC kicks off Fall For BC.

Inspiring visitors to explore BC Wine Country. Discover new memories and experiences. Get connected or reconnected to wine country.

Come meet the new voice and face of BC Wine. - Jeff Guignard. www.winebc.com

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