#452 - Phil Elwood on ALL THE WORST HUMANS

PR mercenary Phil Elwood chats with Trey Elling about ALL THE WORST HUMANS: HOW I MADE NEWS FOR DICTATORS, TYCOONS, AND POLITICIANS. Topics include:

• The book's origin (0:00)
• His start in DC (2:31)
• Sinking bodies (5:32)
• Exploiting the airline industry (9:56)
• Helping the Gaddafis (13:13)
• An assist for Qatar's World Cup bid (17:34)
• Sportswashing (21:31)
• Any press is NOT good press (25:25)
• "Let's go, Brandon" (27:29)
• A visit from the FBI (30:11)
• Linkedin (36:33)
• "Start with the crazy. I'll rein you in." (38:08)
• Phil's proudest assignment (45:14)
• The meaning of "power" (48:17)
• The meaning of "truth" (50:22)
• How writing this book helped him personally (56:58)