Goalsetter - Getting 1 Million Kids on the Path to Financial Freedom

In this episode, Rory and Rob are joined by Tanya Van Court, a former ESPN, and Nickelodeon executive and the founder of Goalsetter. Goalsetter is an educational-based financial literacy app that teaches kids and teens finance through games, memes, and pop culture. This episode focuses on Tanya’s passion for teaching children and students of all ages how to invest and how she strives to close the wealth gap in America through her educational-based fintech platform. Tanya begins her discussion by highlighting how 90% of wealthy families lose their wealth by the third generation and asserts that all families should create an environment at home where the children are continuously learning about money. Tanya also discusses how Goalsetter has been working with schools, educational providers, and large corporations to promote early financial education and expose children to the concept of investing in a fun and more child-friendly way. Tanya also speaks on Goalsetter’s partnership with the NBA Players Association to draft kids across America to create Goalsetter accounts and to inspire a million African American and Latino kids to start saving. Listen to hear how Tanya used her background in gamification, multimedia, entertainment, and education and past experiences to create a financial education platform that will teach parents and kids how to better manage their finances.