Office Hours: Pre-selling (Part 2)

In a follow-up to last week’s Office Hours episode, we now dive into some specific pre-selling strategies, including how to offer a beta group and why we recommend using webinars to pre-sell your offering.

A few general guidelines:

Don’t promise specific results: Never pre-sell by guaranteeing measurable results. This is especially important if your offering is more informative than tactical.

Don’t plow ahead if feedback is negative: If you go the Beta group route and the reviews are abysmal, consider trying a different topic or format. Even if you’ve already sunk some time and money into this offering, it may still fail to resonate. Honor the input you get.

What happens if your pre-sale brings in your revenue goal? You’ve hit on a winner. Build it out, heed the feedback you get from your first customers, refine and hone, iterate, and celebrate.