The Content Shift That Can Double Your Downloads | Alex Sanfilippo, PodMatch

If your podcast isn’t growing, it might be tempting to blame your marketing. But before you spend more time or money there, it’s time to take a hard look at your content. Because no marketing plan in the world can fix a show people don’t want to binge. 

Alex Sanfilippo, founder of PodMatch, is here to show you how to change that. From making your content “infotainment,” to drafting narratives that hold attention, to structuring interviews that don’t wander all over the place, Alex has the tools to build a podcast people love—and he’s handing them to you. So if you’re ready to build the kind of show that attracts the right listeners on repeat, turns you into the go-to voice in your space, and makes your podcast marketing finally work the way it should, hit play and let’s dive in.

0:48 — Why Great Podcast Marketing Still Can’t Fix Boring Content

4:12 – How To Turn Information Into Infotainment That Keeps People Listening

7:58 – The Easiest Ways To Find Out What Your Listeners Actually Want

12:10 – The Narrative Trick That Makes Any Episode Bingeable

16:35 – How to Lead Guest Interviews That Keep Listeners Hooked

 Episode Links: 

• Meet Alex Sanfilippo: PodMatch.com | LinkedIn
• Listen to Alex’s Podcast: Podcasting Made Simple
• Looking for better podcast guests (or to be a podcast guest)? Sign Up at PodMatch.com

 Other Episodes You’ll Love:

• 5 Habits That Separate Top-Rated Podcasters From the Rest

 
 → This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.

Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year

Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.