Why Your Cross-Functional Team Isn’t Communicating Effectively (And How to Fix It)

Have you ever watched a promising product idea slowly die in the fuzzy space between "great concept" and "actual development"? You're not alone. 

The journey from product idea to market-ready solution contains a critical yet often overlooked phase: concept development. This is where cross-functional teams must align their diverse perspectives to create a solid foundation for design. But as many product developers discover, this is precisely where communication frequently breaks down.

In this episode, we dive deep into why cross-functional teams struggle to communicate effectively during early concept development and how to fix it. 

By creating collaborative moments, you'll transform how your team approaches concept development. You'll uncover insights that might otherwise remain buried in individual reports, align on priorities more effectively, and build stronger foundations for subsequent development phases.

Join the conversation and share your experiences on the blog. Or send us a text at the link above.

JOIN ME ON SUBSTACK Subscribe today.

GET THE BOOK Pierce the Design Fog

ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.