Special Events Fundraising

Bobby Donahue and Katie Duranick Stewart discuss the importance of special events in fundraising and how they fit into the overall plan of a nonprofit organization. They suggest deciding ahead of time what the organization wants to achieve from the event and building consensus among all members of the team. The hosts emphasize not treating special events as separate projects, but incorporating them into the organization's annual plan by evaluating them, following up with key donors, and engaging non-donors. They also stress the need for events to align with the organization's mission and being unique enough to excite attendees and the crucial need for follow-up after events to ensure support for the nonprofit.