How a 13-Year-Old Nailed Business Fundamentals to Pay For Lunch

What can a 13-year-old teach us about business? You might be surprised!

I want to tell you a fun little story about how my son made enough money to buy lunch while he was up a mountain. The story is cute, but I’m telling it for a reason so listen closely.

My son has grown up watching me build a business and I think he’s internalized a lot more about how to run a successful business than I realized.

I’m always trying to come up with better and simpler ways to explain the fundamentals of business, and I think this story is a great way to do that, which is why I wanted to share it with you. We’re talking about niching, offers, perceived value, and offering your clients a million-dollar dream all in this one story.

I hope you enjoy it!


Resources Mentioned:

4 Steps To A Killer Lead Magnet: https://neillwilliams.com/4-steps-to-a-killer-lead-magnet

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