Guest host, Sarah Shipp, talks about the concept of resonance when designing games, SUCCESS (from "Made to Stick" by Chip & Dan Heath), and Sarah's own equation for resonance: Familiary + Unexpectedness - Chaff
Also, see Sarah's GDC talk on Creating Resonance with Thematic Design available here: https://www.youtube.com/watch?v=61YNkTv3xgM
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