Tourism Heads and Their Tales - Dave Lorenz

On today's Tourism Heads & Their Tales podcast episode we are joined by a prominent tourism industry leader, David Lorenz. Dave leads tourism for the state of Michigan under the brand Pure Michigan as Vice President. Listen as we discuss wide ranging topics including the history of the Pure Michigan brand, authenticity and how to blend reality and aspirational messaging, the marriage of tourism and economic development, brand marketing post-pandemic, the international inbound recovery, and so much more.