1187: Adverio: Avoiding the Shiny Object Syndrome in E-Commerce with Growth Optimizer Mike Danford

The sheer volume of data in e-commerce can be overwhelming, especially when you’re constantly trying to keep up with shifts in platforms, advertising strategies, and pricing models. It can feel like you’re always adjusting to new trends or technologies, which makes it tough to stay focused on what truly matters for your business. Sorting through all this information and figuring out what’s most relevant can take up a lot of mental energy, leaving you wondering if you’re missing something crucial. Mike Danford is an expert behind Adverio, a company that specializes in helping e-commerce brands solve the difficulties of large-scale catalogs and unlock their full growth potential. With a deep understanding of data analysis and the strategic application of AI, Mike has developed a proven approach to reviving underperforming products and driving sustainable revenue growth for his clients. Today, Mike Danford shares his insights on the importance of cleaning and presenting data in a meaningful way, as well as capitalizing on AI to empower e-commerce teams and make more data-driven decisions. Stay tuned! Resources Adverio: Amazon Ad Agency USA & Omni-Channel Growth Partner Adverio on Facebook Mike Danford on LinkedIn