Data-Driven Evolution: From Marketing Automation to Customer Engagement with Pamela Robertson, CMO of Paytronix

In this episode of Marketing Rapport, host Tim Finnigan welcomes Pamela Robertson, the Chief Marketing Officer of Paytronix. They dive into the significance of customer data enhancement and the pivotal role of third-party insights in driving client success. Pamela outlines Paytronix's innovative approach to engaging the hospitality industry through personalized loyalty programs and digital engagement platforms. 

Tim and Pamela explore the challenges and strategies in B2B marketing, emphasizing the importance of data-driven insights and the integration of marketing automation to enhance customer engagement and drive revenue. They discuss the evolution of marketing campaigns with the advent of social media and the critical role of intent data in understanding consumer behavior. 

The conversation shifts to the significance of aligning sales and marketing efforts, highlighting the collaborative approach at Paytronix. Pamela shares insights into the upcoming product focused on augmenting customer data with third-party information, aiming to provide even more personalized offers to clients. This episode sheds light on the ever-evolving landscape of marketing, emphasizing the importance of data and technology in crafting successful marketing strategies. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.