Peter Wild fielded offers to buy his business for years but sold only after being introduced to the searcher community. Topics in Peter & Carlos’ interview:The psychology of a sellerRecognizing the business as “searcher friendly”Finding the right individual to buy the businessHistory of the organic tree health industryWhy this sale was a “reverse search fund”Upgrading to Salesforce from a 40-year-old custom databaseUpgrading to digital contracts from paperWhy he wouldn’t sell to a strategicOvercoming skepticism about sellin...
Peter Wild fielded offers to buy his business for years but sold only after being introduced to the searcher community.
Topics in Peter & Carlos’ interview:
- The psychology of a seller
- Recognizing the business as “searcher friendly”
- Finding the right individual to buy the business
- History of the organic tree health industry
- Why this sale was a “reverse search fund”
- Upgrading to Salesforce from a 40-year-old custom database
- Upgrading to digital contracts from paper
- Why he wouldn’t sell to a strategic
- Overcoming skepticism about selling to a “searcher”
- The owner’s life as a proxy for whether to buy a business
Listen to Part 1 of this story:
- Buying a 45-Year-Old Industry Pioneer
References and how to contact Peter & Carlos:
- Peter Wild
- Carlos Laconi
- Boston Tree Preservation
- Don Gourley, the buyer of the business
- Searchfunder.com, where Carlos posted the business for sale
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- Contact mark@aspenhr.com or visit Aspen HR
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- See past + future interviews on the YouTube channel
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