Tourism Heads and Their Tales - NYC Tourism + Conventions’ Nancy Mammana Part One

Welcome to a freshly brewed installment of Tourism Heads & Their Tales, brought to you by the award-winning agency Eddy Alexander. Our featured guest is Nancy Mammana, Chief Marketing Officer at New York City Tourism + Conventions.

In this riveting podcast, delve into Nancy's remarkable journey and impassioned commitment to destination marketing. Uncover the enthralling backstory behind the rebranding of New York City Tourism + Conventions, a narrative that is as inspiring as it is transformative.

Join us as Nancy reveals the intricate process of aligning with diverse stakeholders, essential to the timely rollout of the major rebranding initiative. Explore how the diverse marks within the brand architecture harmoniously unite, guided by a strategic compass that propels the brand forward.

Gain insights into the structure and funding that seamlessly blend public and private sectors, fostering a dynamic relationship with key stakeholders. This exclusive interview promises to captivate destination marketers and leaders alike, offering unique insights and strategic wisdom.