Post-IDFA Incrementality with Brian Krebs

This week we're joined by Brian Krebs, CEO of MetricWorks. We go on deep dive into incrementality in the mobile marketing context and how it can be used as an alternative or to supplement traditional last-touch attribution. We also discuss how it is more reliable, but less certain then last-touch attribution and how the MetricWorks' product, Polaris, offers a top-down measurement alternative for the post-IDFA era.

Also, Epic Games is making epic bets on the metaverse, and is hypercasual gaming in decline?

Editor Note: We had some latency issues during this episode. While we did have a passionate discussion, we were not speaking over each to the extent we are in the recording.

Learn more about how to grow your mobile app at upptic.com

Guest:
Brian Krebs

References:

iOS 14 – The Catalyst For The Evolution of Measurement
Epic Games raises $1B for long-term metaverse plans, with $200M from Sony
Epic will lose over $300M on Epic Games Store exclusives, is fine with that
Hypercasual downloads peaked in Q1 2020, Have Dropped Every Quarter Since

App of the Week:

Chowbus
Plunk
Coinbase

Post-IDFA Incrementality with Brian Krebs