Why sorry seems to be the hardest word in politics

A good apology can make or break a politician. So why are so many public figures so bad at saying sorry? Jacob Jarvis unearths the fine art of apologising with ‘sorry watchers’ Susan McCarthy and Marjorie Ingall, co-authors of Sorry, sorry, sorry: the case for good apologies.

• “We rarely teach children why they should apologise, we just tell them they should.” – Marjorie Ingall
• “Apologising is hard, and so it’s instinctive to protect ourselves because we don’t want to mess up.” – Susan McCarthy

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Written and presented by Jacob Jarvis. Producer Kasia Tomasiewicz. Lead producer Jacob Jarvis. Bunker music by Kenny Dickinson. Audio production by Jade Bailey. THE BUNKER is a Podmasters Production

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