Episode 23: The role of live staff in lead capture with assistance from AI and automation

You don’t need to be a technical expert to understand how artificial intelligence (AI) is going to transform lead generation and conversion for marketers. In this episode, Maddy Martin, head of growth and education at Smith.ai, and Adam Proulx, senior manager of member communities at CompTIA, discuss the role of live staff in lead capture with assistance from AI and automation.