Ep 198: Perry Belcher on Ecom Tripwires, Premiums, and Making Sure the Cheese is Worth the Squeeze

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Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher.

You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales.

• Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze
• What ecommerce people can learn from direct marketers
• You may be making offers to your customers, but are you leveraging premiums and bonuses as well?
• How the football phone saved Sports Illustrated
• What the future holds for AI, and how Perry uses AI copywriting already
• Down the rabbit hole and through to the silver lining of the semi dismal economy we’re facing

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