44. How to target an audience on LinkedIn with Adam Houlahan

Adam Houlahan is an International Keynote Speaker specialising in Social Media for business, and CEO of the highly successful boutique agency, Web Traffic That Works. He is considered to be one of Australia’s leading experts in harnessing the power of Linkedin for business. Adam is also a featured columnist for MOB Magazine, an Australian National Business publication. He consults on Social Media to private clients in Australia, New Zealand, North America, The Middle East and Singapore. His work as CEO and owner of 6 successful companies has given him the hands-on experience to understand business from the inside. Adam believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to provide their businesses with powerful tools to grow and accelerate their global footprint. And that together we make a huge impact! Through his Lifetime Partnership with the Global Giving Initiative B1G1 www.B1G1.com he is well on track to positively impact the lives of more than 1 million people in need. In this episode we talk about: Adam Houlahan’s LinkedIn course on How to develop LinkedIn into whole marketing Infrastructure The three basic things to learn on the LinkedIn platform to be successful Optimising your profile The specific design strategy The power of LinkedIn to connect with someone directly by using tools to make time effectively in order to automate parts of the process The importance of the Profile Optimisation Having a great LinkedIn image to receive great engagement How to track and measure the engagement of your LinkedIn profile The importance of utilising search on LinkedIn Outlining your LinkedIn summary The call to action The value in getting as many people as possible from LinkedIn onto your mailing list Using LinkedIn strategies in getting people to listen to your podcast Reaching people on LinkedIn in a very specific way through having three to four versions of a summary How LinkedIn is an amazing way to reach out to your specific market How to connect to people and to really use LinkedIn to find people for interviews on your podcast Linking through a sign up process to your podcast Moving people off your social profile Providing LinkedIn free courses The traction marketing model and how it actually works The power of reciprocity The blogging platform which also gets a lot of views The importance of using LinkedIn the right way which gives a lot of value What are the most important things to consider? You can really drawdown on who you’re trying to connect with and if you’re trying to implement traction marketing process, you can connect with these people and have a conversation with them and have them interviewed. That’s one example of how you can really drawdown using LinkedIn to connect with people you want to interview. What about if you wanted to just get people to subscribe to your podcast? It’s basically the same thing but you would change the summary to be attractive to those people. By doing that, you’ll then also change the links. So, you’re linking through to the sign up process on your podcast. As you do more and more episodes, you add more links and more and more credibility. People are then able to see what your podcast episode is about; they can easily get linked through, sign up and watch one of the courses. Then you’ve got them on your list, and that’s the key point as you need to move people off your social profile. If you’re really serious about using LinkedIn as a real tool, you do need to operate using the business plus which is the lowest level of the paid version you can get. It’s not overly expensive and that opens up to allow you to view more and more people and their profiles. Resources