2022 GBTA Convention Insights and Reflections

The travel industry took a pretty big hit during the pandemic, but when it comes to events, it forced them to think outside the box and deliver what truly matters. In this episode, host Rachel Andrews is joined by Jess Hayes (https://www.linkedin.com/in/jesshayes/), Senior Director of Digital and Growth Marketing Membership Operations at GBTA (https://www.gbta.org/) (Global Business Travel Association), and Nicole Seely (https://www.linkedin.com/in/nicoleseely/), Manager of Event Operations. They discuss the most recent GBTA conference and their key takeaways, including reimagining and rebuilding the event, incorporating sustainability, and learning to pivot to deliver what their attendees wanted. Events to look for: - GBTA Regional Conference in Brussels (https://europeconference.gbta.org/) - GBTA Sustainability Summit (https://www.gbta.org/event/gbta-sustainability-summit/) - APAC Travel Summit with Pata in Bangkok (https://www.gbta.org/pata-and-gbta-to-host-apac-travel-summit-in-bangkok-thailand-from-december-8-9-2022/)