147 - Demand Efficiency Matters (and how to implement), With Eli Rubel

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.

Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs.

Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Eli:

LinkedIn: www.linkedin.com/in/elirubel/

Twitter: https://twitter.com/eli_rubel

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

02:07 The Growth Pain Points

06:21 Identifying Business Touchpoints

11:46 Digging Into The Minutiae

15:38 Giving Your Marketing Team Bandwidth

17:17 The Challenge To Market Leaders

20:41 Daniel’s CMO Theory

24:34 Marketing For The Long Game

29:11 A Hill To Die On

35:43 Curiosity Makes The Best Marketer