Amazon Lets You Lock In Top Search Placement, But Is It Really Worth It for Your Brand?

Send us a text

Amazon has just introduced a game-changing update to self-targeting campaigns that could massively impact how sellers protect their branded keywords. In this video, we explore the new Reserve Share of Voice feature, which allows brands to dominate the top search placements for their brand name and keywords. This tactic ensures competitors can’t bid on your branded terms, increasing brand visibility and customer retention. However, there’s a catch—it's not cheap! We dive into the costs of securing these top spots and discuss the pros and cons, especially for smaller sellers with limited budgets.

If you're looking to protect your brand and improve its visibility on Amazon, this video breaks down the costs, potential benefits, and why this feature may be more suited for larger brands. Get all the details on how it works, what you need to consider, and whether it's worth the investment for your business.

Struggling with protecting your brand on Amazon? Book a call with My Amazon Guy today and let us help you navigate the cost of reserving your share of voice! https://bit.ly/4jMZtxu

#AmazonAdvertising #BrandProtection #ShareOfVoice #AmazonPPC #EcommerceTips

Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Need personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxu

Timestamps:
00:00 - Self-Targeting Campaigns on Amazon
00:06 - What is Amazon’s Reserve Share of Voice?
01:05 - How Reserve Share of Voice Helps Your Brand
01:31 - The High Cost of Reserve Share of Voice
02:43 - Why Big Brands Benefit from This Feature
03:15 - Why Smaller Brands May Struggle with the Cost
04:43 - The True Cost of Maintaining Share of Voice
05:50 - Lifetime Budget vs. Monthly Budget: What You Need to Know
06:28 - Conclusion: Is It Worth It?

----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show