Navigating the Gig Economy: Venue Tours, Expos, and the Power of Numbers

In this episode, Jared shares insights from his recent venue tours and a mini expo, emphasizing the critical role of strategic partnerships and data-driven decisions in the music business. He recounts an unexpected mix-up that led to a potential bar gig and how a small expo appearance might turn into a fashion show performance. Jared challenges the common reliance on emotions in gauging career success, advocating instead for a focus on measurable outcomes such as lead generation, conversion rates, and the financial return of various marketing efforts. He introduces listeners to the concept of tracking lead sources and sales cadences within BookLive, and offers a blueprint for musicians to optimize their booking processes and increase gig revenue. Through personal anecdotes and professional advice, Jared illustrates the importance of aligning business strategies with factual analysis, rather than feelings, to achieve sustainable success in the gigging world.