How OMBRAZ Sunglasses Launched from a broken pair of Aviators [EP 240]

OMBRAZ launched a new sunglass line after a pair of aviators snapped on a camel safari in the Thar Desert.

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The Outdoor Biz Podcast

 

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Show Notes

Sponsors

Coalatree

Wolfgang Man & Beast

Things we talked about

OMBRAZ

Indiegogo campaign (gotta watch the video)

Thar Desert

University of Redlands

Pono Ranch

Juki Industrial Sewing Machines

Advice

Jensen- read Shoe Dog, and read Let my People go Surfing. Shoe Dog is Nike's account of how Phil Knight started Nike and Let my People Go Surfing has kinda been our North star and it's how we operate. It's Patagonia's philosophy on business. I would also say build up a strong mentor base of people who have been successful and done similar things or create had success in their life. Because you don't have to steer the ship yourself. You just find smart people who you respect and that you know and want to help you and you can pick and choose their advice to help navigate those uncharted waters. That's been extremely, extremely beneficial for us. And we're super thankful to our mentors who have helped us pave the way for success and put out fires and deal with that adversity. That's inevitable in owning and starting your own business.

Nikolai- don't be afraid to do everything yourself at first. I think it's really important to learn all of every aspect of your business so that you can understand what works the best and how did you everything. Then find the most talented best people who are passionate and, and excited about what you're doing and are better than you at that, to help you execute.

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Snippets

- 1:16 Jensen's Intro to Outdoors
- 3:09 Nikolai's Intro to Outdoors
- 28:34 Doing good for the World
- 45:10 Jensen's Advice
- 46:56 Nikolai's Advice