Are You Building Your Podcast Like a Business?

When you set out to launch a brand or business, there are some critical items you need to address. Your name, your idea, your marketing strategy, your competition, your target demographic, whether you're offering a product, service or both...these items just scratch the surface, but you would never even think about starting a business without landing on concrete data to address these items.

So just like building a business from the ground up, a brand podcast should be treated the same. It may just be a piece of the puzzle within the entire brand development strategy you plan to execute, but each segment of your podcast needs attention in order to make the entire production hum when you get ready to go live.

In Episode 106 of Pod Theory, I'm going to share the value of building your podcast like a business. When you put the proper plan into execution, you'll see big returns on the investments you make in your show...both from a time perspective and a financial perspective.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production