E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to explore

• Marketing luxury brands to Gen Z
  
  
• How to personalize experiences for Gen Z customers
  
  
• Driving conversions and merchandising with AI
  
  
• The state of e-commerce in the Middle East
  
  

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so