Ep 143: Cornering the $4.2 Billion Quilting Market with David Mifsud from Missouri Star Quilt Co

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Hello and welcome to the DTC Podcast, Today we’re chatting with David Mifsud, co-founder, and board member from Missouri Star Quilt Co, one of the most interesting brands we’ve ever spoken to.

David is passionate about quilts, but more importantly what they represent, which is people’s innate desire to create and connect.

Missouri Star has been an incredible DTC story, scaling to tens of millions of dollars in sales since the beginning as a fallback plan during the financial crisis of 2008.

• Why you should never call a quilt a blanket
• The origin story of a quilting empire
• Buying a $40K quilting machine on credit
• The mechanics of Missouri Star’s Daily Deal
• Managing 10s of thousands of skews with ERP
• The marketing benefits of owning a town and how building Quilt town USA, revitalized small-town America, and lead to INCREDIBLE PR.

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