The Future of Advertising is Cookieless

2021-04-12

Title: The Future of Advertising is Cookieless Description: This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie. Over the past six years at HP, John's helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP's digital media practice as we navigate through the death of the third-party cookie. In this ...

Title: The Future of Advertising is Cookieless

Description:

This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie.

Over the past six years at HP, John's helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP's digital media practice as we navigate through the death of the third-party cookie.

In this episode of The Brave Marketer Podcast, we discuss:

Consumer privacy and consent
Changes to advertising performance
Brining your media agency 'in house'

This week's Brave Pick of the Week is Canada Dry Ginger Ale. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

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