Ep 61: Online Content Challenges, Solutions & Advice with Kevin Weitzel

Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Outhouse about anticipating future content needs of both builders and consumers, producing consistently exceptional content, and best practices in technology implementation and application.

Story Time (1:15)

• Kevin is offered to be a thought leader on Forbes.com. Guess how much it costs…
• Becca ponders when it’s appropriate to send ad traffic to blog posts rather than landing pages.
• Our first MPM voicemail!

News (10:40)

• DYC is speaking at IBS 2020!
• Where are advertisers spending their money today – Google, Facebook or Amazon? Plus, where DYC is spending money…
• Tie Together Offline & Online Engagement with “Store Visits” in Google Analytics – Google’s attempt to be #1 again?

360 Topic of the Week – Online Content Challenges, Solutions & Advice with Kevin Weitzel (27:52)

Kevin Weitzel is the Business Development Manager for Outhouse, an outsource services company for production home builders specializing in architectural services, rendering, animation, interactive platforms, commercial printing and more.

• The history of Kevin’s notable facial hair
• The story behind the company name
• Why “good enough” is more of a challenge for builders than budget
• Consistency is King
• The proper implementation and application of technology.
• Listen to your data

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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