Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years.

A wise singer once said “I need a hero,” and I think they were talking about Ju.

In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health and beauty ecosystem as well as for all entrepreneurs out there with a dream.

This podcast goes deep on:

1. Reversing the DTC Playbook with Amazon first, retail second, dtc last
2. Building for saleability from day one
3. Why Ju doesn’t want to be considered a “girl boss” and how her life has changed since seeing all those zeros hit her bank account…

Are you holding out for a hero who is both fresh from a fight? Larger than life? Listen no further

Ju Rhyu has you covered…on with the show.

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