Brand Building to Offset Tennis Costs ft. Anthony & Gwyneth Britton

Welcome to Season 13 Episode 5 of the ParentingAces Podcast, a proud member of the Tennis Channel Podcast Network. In this week's episode, we will be looking at one family's solution to the high costs of junior tennis development and competition.

When Gwyneth Britton, now 11 years old, was just barely out of diapers, her dad, Anthony, noticed several outstanding qualities in her. She was tenacious. She was competitive. And she loved to ham it up for the camera.

After introducing Gwyneth to tennis by hitting some balls on a neighborhood court, Anthony also saw she had great hand-eye coordination and a love for the game. That skill and love were also noticed by area coaches and the USTA as well as some brands that needed a young model to showcase their offerings. That was the start of Gwyneth's tennis and modeling career and the start of a mission to use Gwyneth's skills on and off the court to help fund her tennis development.

The two Brittons share their lessons learned - so far! - and offer tips on how other families can use appropriate branding to offset the expense of our sport.

In 2024, Gwyneth is releasing her first children's book entitled THE SUMMER CAMP CHAMP based on her experiences training at a new facility with a new coach. We will update the show notes with a link to purchase the book once it's available.

For more information, be sure to follow Gwyneth on Instagram at https://www.instagram.com/gwyneth.britton/. You can find out more about her brand deals on her website at https://gwynethbritton.com/. Also, check out her YouTube show, THAT TENNIS KID SHOW, where she shares interviews with her peers, coaches, and favorite professional players, at https://www.youtube.com/@thattenniskidshow9402/videos. If you'd like to reach out to Anthony, you can email him at anthonygeorgebritton@gmail.com.

If you’re so inclined, please share this – and all our episodes! – with your fellow tennis players, parents, and coaches. You can subscribe to the podcast on Apple Podcasts or via your favorite podcast app. If you haven’t already, be sure to become a Member of ParentingAces by visiting https://parentingaces.com/membership-join. And check out our logo’d merch as well as our a la carte personal consultations in our online shop (Premium Members received FREE SHIPPING every day!). To support ParentingAces' work with a financial donation of any size via PayPal, click here.

CREDITS

Intro & Outro Music: Morgan Stone aka STØNE

Audio & Video Editing: Lisa Stone

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