265: How Greg Vetter Turned a $500M Setback Into a Blueprint for Success

From half a billion to just $4 million—how did Greg Vetter turn his greatest failure into a powerful blueprint for success?

In this episode of The Root of All Success, The Real Jason Duncan sits down with Greg Vetter, the founder of Tessemae’s All Natural and author of Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success. Greg shares his rollercoaster journey from building a clean-food empire valued at $500 million to selling it for a fraction of that amount.

What caused this monumental pivot? Investor greed, misalignment, and timing were just the beginning. Greg dives into the emotional toll of failure, revealing how shame and setbacks became the ultimate teachers. Hear how his experiences not only shaped his entrepreneurial philosophy but also inspired him to create new ventures with purpose and joy.

Greg’s story is a masterclass in resilience, offering valuable lessons for any entrepreneur grappling with setbacks. Tune in to discover:

The real cost of chasing success.

Why failure can be the best teacher.

Four pillars of success that money can’t buy.

This episode is packed with raw insights and practical wisdom for anyone navigating the highs and lows of business. Don’t miss it!

To Know More About Greg:

Gregory Vetter is a transformative figure who has guided various enterprises (Tessemae's All Natural, Alta Fresh Foods and Homegrown Brands), as a Founder/ CEO, whose mission is to galvanize the leaders of tomorrow. As a preeminent thinker on issues ranging from leadership, change management to innovation, Greg is a recognized expert and frequent speaker on a host of related topics.

Greg is an author of Undressed: The Unfiltered Story Of My Failed American Dream And How It Led To Success. Passionate about empowering tomorrow's leaders and helping them raise the bar of their performance and manage success, Greg has guided entrepreneurs as they navigate the inevitable perils that will emerge over time. The book is a proven guide for those who seek to surmount challenges, whether they be business oriented or, conversely, those inherent in everyday life.

Greg’s Website Link: www.shananterale.com

Greg’s Social Media Link: 

Linkedin: https://www.linkedin.com/in/gregvetter/

Instagram: @imundressekbook & @glvetter

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