The ROI Dashboard Roofers Wanted; Track Every Lead To ”Sold” W/ Corey Combes - Roofer Growth Hacks - Season 4 Episode 11

2025-12-22

Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.” They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Corey’s best advice for building systems before you need them. If you’re serious a...

Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.”

They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Corey’s best advice for building systems before you need them.

If you’re serious about growing your roofing business and mastering ROI tracking, this episode is for you!

About:

SouthShore Roofing & Exteriors is only committed to using high-quality materials, dependable craftsmanship, and time-tested techniques on every roof. You can trust that your home or business will be safe from the elements and look amazing for years. Whether you have missing or damaged shingles, a hole that needs patching, or a complete roof replacement, we can take care of it!

Our team of licensed, certified roofing experts have the training and experience to handle all of your roofing needs. We begin every job with a consultative inspection and an honest assessment of your property's needs, no matter how large or small the job may be.

Home improvement projects can be stressful, but we don't believe it should be that way. SouthShore Roofing & Exteriors will make it easy for you!

Timestamps:

[00:00 - 00:25] Intro

[00:26 - 05:02] Corey's Origin Story: Early Days in Roofing

[05:03 - 09:38] Transitioning to Sales and Marketing

[09:39 - 13:03] Acquisition and Growth Strategies

[13:04 - 16:17] Shared Services and Brand Management

[16:18 - 20:42] Marketing Strategies and Cost Management

[20:43 - 24:54] Developing a Marketing Tool for Contractors

[24:55 - 30:18] Understanding Lead Quality and Attribution

[30:19 - 48:38] Future Trends in the Roofing Industry

[48:39 - 57:00] Lightning Round: Personal and Business Hacks