Our mortgage companies, brokers and managers promise to be the one-stop solution for all our business needs, but when it comes to marketing, they will always fall short, no matter how much they try. What factors make them ill-equipped to help us really win at the marketing game? Should we be trusting them to take care of our databases? What should we do about our marketing instead? On this episode, you’ll learn why your company will never be able to help you get the breakthrough you want in your marketing efforts.
If you do ordinary things and you come from an ordinary premise, you’re going to get ordinary results. -Doren Aldana
At the start of the show, I talked about the delusional optimism many mortgage officers have when it comes to their companies. I shared why they will never get to the root cause of your struggle in marketing, and how compliance and a lack of specialized knowledge contributes to this issue. I also talked about the career suicide decision many LOs make.
We also discussed:
3 Common Mortgage Marketing Practices That Are a Complete Waste of Time and Money!
5 Hiding Places Mortgage Pros Use To ”Play It Safe” That Keep Them Achieving Greatness!
5 BIG Reasons Why You're Not Getting Enough Realtor Referrals (And How to Fix It)!
3 Reasons Why We Unwittingly Self-Sabotage Our Own Success (And How to Support Yourself to Soar)!
The TOP 3 Best Mortgage Lead Generation Sources That Are Levels Above The Rest
5 Steps for Building a Rock-Solid Recession-Proof Business So You Can Prosper in Unprosperous Times
The Top 5 B.S. Lies Most Mortgage Pros Believe That Keep Them Stuck on The Struggle Bus (And the TRUTH that Sets You FREE!)
3 Proven Strategies to Shift From REACTIVE MODE to PROACTIVE MODE
3 BIG Reasons Why Most Mortgage Pros Put Up With Being Their Realtors' Loan Bitch (And How to Finally Get the Respect and Referrals You Deserve!)
Why Mortgage Pros Never Break the 10 Deals Per Month Barrier
3 Simple Ways To Build Your Purchase Business - FAST! (Without Cold Calling Realtors)!
5 Reasons Why Relying on REFIs is BUSINESS SUICIDE (and What To Do Instead)
How James Petrick TRIPLED His Purchase Volume in Just 2 Months (Without Cold Calling)!
How Brett Clark Went From $0 to $3M+/Month in Volume in Just 3 Months, Without Making a Single Cold Call!
5 Unique Value-Adds That Will WOW Your Realtors' Socks Off, So They Need You More Than You Need Them!
5 Principles for Prosperity Every Mortgage Pro Needs to Know (That Hardly Anyone Teaches)
5 Ways Mortgage Pros Make Success More Complicated and Difficult Than It Needs to Be (And How to Cut The Crap With Elegant Simplicity)
The Unfair Advantage System: How to Get Realtors Totally Addicted to You So They Send You All Their Buyers
How Fear Holds Us Back From Fulfilling Our Full Potential (And How to Finally Put Fear Under Your Feet!)
5 Critical Things To Look For When Choosing a Mortgage Marketing Coaching Program
Marketing made easy from Get Savvy Club
Website Owner‘s Playbook
The KIAI Marketing Secrets‘s Podcast
The Official BNI Podcast
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