#106: Drew Larison’s Take on Google vs. Facebook Ads for Cleaners

In this episode, Stephanie sits down with Drew Larison of Five Door Media to break down why marketing “isn’t working” for many cleaning businesses, and how to fix it.

 

Stephanie and Drew walk through the “Five Doors” framework: choosing the right platform, creating scroll-stopping content, dialing in targeting, tightening up what happens after the click, and mastering the sales follow-up that actually turns leads into long-term recurring revenue. They also talk CleanCon, what to expect, and why this industry’s trust factor changes everything.

📌 What You’ll Learn

— How to tell fast if you’re advertising on the wrong platform

— Why video wins right now (and how to start even if you hate being on camera)

— The most common creative mistakes that make people scroll past your ads

— Targeting tweaks that improve lead quality (income, neighborhoods, service areas)

— Why homepages are not landing pages—and what to do instead

— How long forms, clunky pages, and too many questions kill conversions

— Why “speed to lead” matters (and how follow-up should actually work)

— What Clean Con is and why it’s built specifically for residential cleaners

Resources Mentioned

• CleanCon Conference 2026: https://www.mycleancon.com/
• Five Door Media: https://www.fivedoormedia.com/
• SendJim Direct Mail Marketing: https://sendjim.com/
• DOPE Marketing Direct Mail: https://www.dopemarketing.com/
• Profit First Book: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X

 

👉 Try ZenMaid free for 14 days: https://get.zenmaid.com

📞 Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/

 

🎙️ Listen to the Podcast:

📖 Read the full transcript: https://www.zenmaid.com/magazine/drew-larisons-take-on-google-vs-facebook-ads-for-cleaners/