How Goli did it: $4.1m in 30 days +$3.8m more on Amazon

June 5th, 2025

Summary: Kevin King explores Goli's million-dollar affiliate playbook and lessons for Amazon sellers, Amazon's SERP transformation with Rufus AI, how to get to $100K+ monthly revenue through product gifting, and the death of the traditional marketing funnel.

Key Points Discussed:

• Goli's $4.1 million TikTok Shop success in 30 days using strategic affiliate marketing
• Tiered commission structures that motivate creators (10% to 25% based on performance)
• How Amazon's Rufus AI is transforming the search results page into an interactive product page
• The importance of optimizing listings for AI-readable content and pre-click understanding
• Product gifting strategies to reach $100K+ monthly revenue before Prime Day
• Why the traditional marketing funnel is dead and the new "4 S's" customer journey
• Geographic concentration of top US-based Amazon sellers
• AI search visibility tracking with Ahrefs' Brand Radar
• Boston Consulting Group's insights on modern consumer behavior

Links Mentioned:

• Don't miss today's webinar - there will be no replay
• How Goli went from $0 to $4.1M per MONTH in 30 days on TikTok Shop
• TrueOps FBA Reimbursements Service
• Helium 10 Elite live Workshop
• Stack Influence Platform (10% off this month)
• Prime Day campaign case study - 14X ROI
• Ahrefs' Brand Radar
• BDSN Mystery Link of the Day
• Boston Consulting Group's report on the death of the funnel

Hot Picks:

• 1 of every 8 clothing items bought in USA is from Amazon
• Amazon readies premium shipping changes for June 29
• How Amazon FBA changed the e-commerce logistics playbook

Stump Bezos Answer: 6 million millionaires and 867 billionaires live in the USA

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