Megan Reamer is the co-founder and CEO of Jackson's Honest, a healthy foods company. Megan and her husband Scott started Jackson's Honest as a way to share their son Jackson's story and the delicious snack foods they made for him. Jackson's Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic coconut oil. Their son's autoimmune disease defined the types of foods he could eat and when they started addressing his disease through diet and nutrition in 2003, specifically a paleo and ketogenic diet, they couldn't find the foods they needed so they made them all from scratch. These delicious products were some of those foods.
My main takeaway from my conversation with Megan was this idea of "Product-Channel Fit."
It’s not something we talk about directly during the interview, but it’s something that is present in the way Megan has gone about marketing and selling her healthy snack food products.
What I mean by Product-Channel Fit is that specific consumers want to purchase or buy from specific venders in specific ways. The environment and the ritual someone goes through to make a purchase has an impact on how the customer feels about said product - and it may be just as important, if not more important, to choose the right CHANNEL for your product as it is to ensure your story and branding and pricing are on point.
For example, there are many food companies in the world. There are fewer, but still many, healthy food companies in the world. There are even fewer healthy SNACK food companies in the world. And those with their products on the shelves of Whole Foods can be counted in the dozens. So there’s less competition once you get onto the shelves of Whole Foods, and that's a big plus, but even more importantly: the type of people who shop at Whole Foods have channel-specific expectation of the products they purchase. The healthly, organic, anti-inflamatory message of Jackson’s Honest snack foods is a perfect match for this group of customers.
In a nutshell, it would be hard to imagine what Jackson’s Honest would look like if Megan hadn’t adroitly positioned her products on the shelves of Whole Foods when they first got started. Now, of course, they have the positioning to expand into a broader range of stores, without losing that consistent, congruent brand and story - and that's exactly what Megan is planning for the future of her company.
In this broadcast, Megan Reamer and I talk about:
And much more.
How to connect with Megan Reameronline:
Get the Latest Broadcasts of In The Trenches
Subscribe to In The Trenches on iTunes
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 236: Building a Multi-Million Dollar SEO Agency with Damon Burton
ITT 235: AI Growth Hacking and Lifestyle Design with Danny Flood
ITT 234: Million Dollar Weekend with Noah Kagan
ITT 233: The Journey from $0 to $50,000/mo with Robbie Samuels
ITT 232: Book to 6-Figure Business With Jane Duncan Rodgers
ITT 231: Inside the Mind of an Underground Comedian, Actor, and Film Producer with NT Bullock of Sequential Pictures
ITT 230: Pay What you Want Pricing with Justin Brooke
ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell
ITT 228: Inside SYSTEMology with David Jenyns
ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine
ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley
ITT 225: Leading with Style with David McKnight
ITT 224: The Intersection of Design, Entrepreneurship, and Hustle with Daniel Scrivner
ITT 223: How to Grow and Sell an Online Company with Nathan Hirsch
ITT 222: How to Level Up Your Life and Business with Jovana Miljanovic
ITT 221: How to Make Money with eCourses in 2020 with Danny Iny
ITT 220: Ramping Up Remote Work with David Hassell
ITT 219: How To Stop Trading Time For Money with Edward Kay
ITT 218: How to Survive Financial Chaos with Samir Patel
ITT 217: Why You Need a Referral Marketing System (with the founder of EarlyParrot) Gaetano Caruana
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money