Border to Border: Viva Fresh 2025 Wrap-Up

2025-05-30

In this special live episode from Viva Fresh 2025, Craig and Ed sit down with TIPA President Dante Galeazzi and Fulltilt Marketing Vice President Jen Velasquez to unpack the tenth edition of the show in Houston. Recorded on the expo floor, they cover: • The year-long planning that brought together 2,800 attendees, 191 booths and over 400 retail & food-service buyers • How “coast-to-coast, border-to-border” participation underscores the Tex-Mex corridor’s role as North America’s produce con...

Recorded on the expo floor, they cover:

• The year-long planning that brought together 2,800 attendees, 191 booths and over 400 retail & food-service buyers

• How “coast-to-coast, border-to-border” participation underscores the Tex-Mex corridor’s role as North America’s produce connector

• Creative pre-show networking ideas—from lazy-river floats with cocktails to poolside pitch sessions

• Blending culinary innovation with industry advocacy: scratch-made produce dishes, keynote highlights and everything in between

• The unsung work of TIPA’s volunteer leaders and Full Tilt Marketing to nail every operational detail

• Early reflections on the keynote delivered by the former migrant farmworker-turned-astronaut

Plus candid stories from the floor, a few laughs, and a sneak peek at Viva Fresh 2026 in San Antonio.

🎧 Sponsored by: EXP Group, LLC, Athos, Texas International Produce Association (TIPA), SunFed, IFCO, Monterey Mushrooms, AnaVale Produce Corp, AgroGonzáMex, Agrival by First Produce, and Art Mx.

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