Host, Laura Patterson interviews Ziggy Shanklin, CEO and Founder of White Cloud Security, Inc. for her new monthly program: Ready, Set, Grow! Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue.
Steven "Ziggy" Shanklin, CEO and Founder of White Cloud Security, Inc., is a leader in groundbreaking development for the cyber-security industry. Ziggy was the Director of Software Development for two cyber-security startups acquired by Cisco Systems, Wheelgroup Corp (1998) and Psionic Software (2002). Prior to starting White Cloud Security, where he invented their breakthrough "App Trust-Listing" technology, he was the VP of Engineering at Coretrace, Inc, an application whitelisting company acquired by Lumension Security (2012).
About White Cloud Security
White Cloud Security provides a Trust-Listing cyber-security service that blocks all untrusted Programs and Scripts from running on users’ computer systems.
In 2017, the WannaCry and Petya Ransonware attacks infected hundreds of thousands of computers worldwide. Hacking has became a big business for criminal organization and is now more profitable than the illegal global drug trade in marijuana, cocaine and heroin combined. The cost of Ransomware for 2016, grew from $209 Million in Q1 2016 to $1B, and was expected to reach $5B in 2017. Application Whitelisting/App Control technology is the number one type of breach prevention solution recommended by Dept. of Homeland Security's US-CERT, the NSA, the FBI, Australia’s ASD, Canada, AIG, SANS, ISA, and NACD; but is nearly impossible to deploy and manage on a large scale. App Trust-Listing, the Next Generation of Application Whitelisting/App Control, uses Secure Crowd-Sourcing and Trust-Inheritance to simplify the deployment and management of which Apps are Trusted to run in your network. It's a simple and effective solution to the rapidly expanding array of today’s ransomware and malware threats.
Creating something beyond the pool of acceptable substitutes
Guess what - your prospect doesn‘t care about you.
Training for and Playing to Our Strengths to Plow by the Competition
Changing patterns vs habits, and flipping the script because we can
Find someone who has a love affair with numbers and data to set you straight
Storytelling and Social Media a Powerful, and Possibly Dangerous Combination
B2B's Story Needs to Be Different from B2C's Story
Will One Bad Thing Bury All The Good You Do?
When you stray from your archetype your story falls apart
Regularly Adjust Your Company's Story to Stay Relevant and Interesting
Learn How to Tell Stories From Wanamaker and The Three Tenors
Carl, Joe, the Monomyth, and Déjà vu
Storytelling isn't crap, it's biology.
Why business owners tend to hit plateaus and struggle to grow.
Our Special Sauce is What Makes Us Valuable
It's Not a Hobby, It's a Revenue Source - Stop Playing House.
It isn’t a Matter of if AI will Replace Marketing People
Is Sales Engagement the Most Important Platform in your Marketing Stack?
Increase Sales 30% in 90 Days
Establishing Thought Leadership Through a Holistic Content Marketing Strategy
The 10 Minute Entrepreneur
Online Marketing Made Easy with Amy Porterfield
The Goal Digger Podcast
Marketing School - Digital Marketing and Online Marketing Tips
Copyright © 2006-2023 Podbean.com